P005 → Quest Diagnostics
Lab results, come get your lab results. At R/GA I helped Quest Diagnostics launch its direct-to-consumer business.
The work—which dropped across all US markets—has noticeably more spunk and innuendo than your average pharma campaign.
Dynamic Digital Placements
NY + LA 2 OOH Billboards
Subway Car DOOH
Traffic-Related OOH Billboards
ECD—John Berman
GCD—Ryan Adair
CD—Chris Parker
ACD— Artiana Wynder, Julian Soto